What is EPC (Earnings Per Click)?

A metric that measures the average earnings generated per click on an affiliate’s link.

Real-world applications and practical implementations

An EPC of $1.50 means you earn $1.50 on average for each click

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The percentage of visitors who take a desired action, such as making a purchase or signing up.

A performance measure used to evaluate the efficiency of an investment, calculated as (Net Profit / Cost of Investment) × 100.